Automation – The Great Obsession – Chris Cardell
As your online profits grow, you will, I hope, become wonderfully obsessed about Automation.
In a sense, Automation is the overlooked magic of the internet. It’s what enables you to create such significant products, often at extremely low cost.
The key here is to get the automation in place early in your online life. Then, when you implement all of the leading edge internet marketing strategies that we cover, you don’t just make money – but you do it with ease. The alternative can be an administrative nightmare. Here are the key areas of automation to be focused on:
1 Your Automated Sales Team – Google I estimate that I would need a sales team of around ten people to bring in the customers that those nice people at Google generate for me. Your Google Adwords campaign is your automated sales team. They work 24/7 for you and they don’t take sickies. It’s totally automated and truly amazing.
2 Your automatic Lead Generator – Your Website Your site should be set up to generate leads automatically by capturing peoples’ contact details and communicating to them immediately. It’s essential that this all happens without any human involvement, because otherwise, as the website grows, the process will become un-manageable.
3 Your Automatic Payment System – Your Shopping Cart and Merchant Account
Getting these two areas right is often overlooked. How you structure your shopping cart will have a big impact on sales. Make sure that you test the system regularly and get a couple of friends/family members to try out the shopping cart and tell you any elements that put them off. ‘Abandonment’ (people leaving the shopping cart without completing the process) is an issue for all of us. It’s losing you money and it’s losing me money. The only question is, how much and are we doing all we can to reduce it?
4 The Automatic Follow Up Sequence – Your Autoresponder This is VITAL. Your autoresponder is the system that allows you to automate your entire email process, from capturing email addresses, to sending out follow up sequences and personalising emails. It all gets done automatically while you sleep. The scalability of an autoresponder is wonderful. It involves the same amount of work on your part whether you have fifty emails or five thousand. The autoresponder we recommend is www.listmailpro.com
Enjoy the Automation obsession. It’s one of the most thrilling and profitable elements of online life today.
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