Chris Cardell Review

It’s essential that when someone visits your website, you at least get an email address and a name so that you can put your website visitors into an autoresponder sequence and start communicating to them.

But once you’re capturing email addresses, it’s time to test the “Holy Grail” which is to also get their physical address too.

Why? Because combining your online email Marketing with offline Marketing, primarily through direct mail is a very powerful marketing strategy for any and every business.

Here’s the challenge: The general rule is that the more information you ask your website visitor for, the fewer people will give it to you.

So here’s one strategy which works very well. You may have to tweak and test it (and you always should be testing anyway), but there’ll be a way of doing this that should very well for you and your business:

Offer something Free that can only be sent through the post. Obvious examples are a CD, DVD, printed report or a physical sample of your product putting substantial money into tried and tested strategies, correct?

Give the “free” item a value. If it’s a CD or a report, you could put a £27.97 (or higher) price label on it, and make sure you mention this value in the copy on the page. You MUST “sell”this free offer in the same way you sell something they’re paying for, because if it’s not worth anything… why would they want it? Also they are giving you something in exchange – their addresses. Free is NOT the same as “worthless”.

Here’s a very cool online Marketing strategy that some of the world’s best use very successfully. Offer something for free that can be downloaded in exchange for just a name and email address. Then on the ‘thank you’ page offer the physical version (CD or DVD) in exchange for the physical address. Why does this work so well? Because the people who are willing to give their physical address will obviously do so. But you haven’t lost those who do not want to give you their address. You still have their email address. The best of both words.

There are other variations of this. One is asking for the person’s telephone number. Again, that may suppress sign ups BUT the people who are willing to give you the most information are normally good leads. There’s no right or wrong approach, just what’s right for your business. So the key is to test extensively. Either way, capturing the contact details of people who visit your site must become an essential part of your online Marketing strategy.