Chris Cardell Review

As businesses grow, a hidden menace develops

Once a business becomes really large, the menace gets out of control and starts wreaking havoc.
The name of that menace – ‘Meetings’

I used to do a great deal of business consultancy. One of the reasons I stopped was that I could not tolerate the long meetings that most clients insisted on having.

Most meetings in companies are a complete waste of time. Even when they’re not, 80% of what’s discussed is irrelevant. Meetings are a highly effective way for employees to waste time – simple as that.

Anyway, of all the nonsense discussed in most business meetings, Internet Marketing has to be the favourite time waster.

Here’s how it normally goes: Someone proposes a change to the website. So a discussion (ideally a really long one) has to follow. In that discussion everyone gives their opinion on the proposed changes.

Fred thinks it’s a good idea.Sharon thinks it’s a good idea but there should be more blue on the page because that’s her favourite colour.

Steve thinks the website lacks graphics

Julie thinks the whole website is too sales oriented and ‘pushy.’ (You can guarantee that Julie does not own this business)
Pete thinks the website isn’t the problem. The real problem is the lack of a corporate growth strategy.

Nobody else in the meeting really knows what a corporate growth strategy is (actually neither does Pete) so they all agree with him.

And so it goes on……

Now hopefully your Entrepreneurial business will never have these types of meetings – but the problem remains. People are obsessed with trying to decide if a change to a website is ‘right’ or ‘wrong’.

Please don’t fall into this trap. It is a horrible waste of your time.

I promise you this: In 90% of cases, you or I or your colleagues will have absolutely no idea if a proposed website change is right or wrong. The only people who can tell you are your customers and they will ALWAYS surprise you.

So stop trying to mind-read what your customers will like or dislike. When I suggest a new Internet

Marketing approach to you, don’t waste a moment debating it – just TEST it. If it works, great. If it doesn’t work, move on and immediately test something else.

I’m serious when I tell you that many corporations have MONTHS of meetings to decide on a website change. Take advantage of their incompetence. While they’re busy talking, you get Testing. The results of continually testing new online methods (many of which we cover on the VIP Inner Circle website) will almost certainly astound you.