Chris Cardell Review

This is the first of a two – parter on Pay per Click Advertising.

If you’re already doing Pay per Click, I am going to ask you a favour and let me address those VIP members who are not doing it. (I’ll have some advanced tips for you next month.) Our research indicates that at least 50% of members are not doing Pay per Click. That figure is way too high and it means many members are losing out.

If you’re totally new to the concept, Pay per Click (PPC) refers to the sponsored links to websites that you can place on Google (and other search engines) at or near the top of the search results when people search for phrases (known as ‘keywords’) that relate to your business. Go to Google and do a search for ‘car insurance’ and you’ll see examples of those ads at the top and down the right hand side of the page. Here’s why you must at least test PPC:

1 It is a revolution in Marketing because it is the best way to find people who are searching, right now, for your particular product or service.

2 It is a revolution in Advertising because you don’t pay for your ad to appear. You only pay when people click on it – hence Pay per Click. You choose how much to pay for each click and that helps determine how high up the page you’re going to appear. This type of pay per performance Advertising is music to the ears of smart direct response Marketers (that’s YOU!)

3 There is a science to doing Pay per Click extremely well. I do not know of any other form of Marketing where becoming an expert on it can improve your performance so radically. It’s well worth you getting really good at this. And if you’ve tried PPC in the past without success, it’s worth re-visiting if equipped with some of the tools and strategies I’m going to share with you.

4 It’s more predictable than Search Engine Optimisation (SEO). One of the biggest problems with SEO is that Google can change its algorithm and your listings may disappear overnight. Although PPC has its challenges, it gives you a much stronger, predictable base to work from.

5 There’s virtually no downside to testing PPC. Google lets you set up an account in minutes and you can test it for a few pounds. Do a search for ‘Google Adwords’ to find out where to get started (or just click the ‘Advertising Programmes’ link on Google’s homepage.)

6 The first step to a successful campaign is deciding what your ‘keywords’ are going to be. These are the phrases that people search for on Google that you want your ads to appear for. There’ll be a few obvious keywords – plus, you should go through all of your Marketing material looking for good keywords – and there are online keyword tools such as Google’s and also www.wordtracker.com

This month’s Internet Profit Strategies has one, sole purpose. To sell you the idea that Pay per Click is something you should be testing TODAY.